From $320M to Boutique Hotels: How Reilly Brennan Traded Stability for Vision
What happens when you walk away from managing $320 million in real estate assets to build something completely your own? For Reilly Brennan, it meant giving up equity, security, and predictability to pursue a vision he hadn’t fully defined yet—but knew he had to chase. This is the story of how Reilly left the world […]
How Reilly Found His First Hotel: Skip Tracing, Serendipity & a Breakfast Showdown
Brennan Buzz — Real Estate, Risk & Rolling the Dice Not every hotel deal starts with a LoopNet link or a brokered introduction. Reilly Brennan’s first hotel? That came from a tax record, a map of the Northwoods, and a gut feeling so strong he booked a room before he ever made an offer. Let’s […]
Why Boutique Hotels Win on Emotion (Not Just ROI)
I’m an emotional and non-emotional investor… if it feels good, I’ll break out the spreadsheet.” That’s the mindset behind every boutique hotel we build. Yes, the numbers matter. Yes, we underwrite with precision. But in boutique hospitality, the true ROI starts with feeling. It’s not just about optimizing margins—it’s about optimizing moments. The Emotional Edge […]
5 Essentials to Know Before Buying a Boutique Hotel
Not every charming little inn is a great investment—here’s what to look for before you buy. There’s something romantic about owning a boutique hotel—handwritten welcome notes, curated coffee stations, maybe a sauna or two. But before you fall for the charm, Reilly Brennan (host of Brennan Buzz and owner of multiple hospitality ventures) has a […]
